Karmoie?

A lot of people have asked us what the name "Karmoie" means and why we chose that name for our brand. And how to pronounce it.

Our answers to those questions are:

Let's start of with pronunciation. Now, you can say it any way you like, we won't mind. But since you are asking, this is how we intended it (I won't write in phonetics, I don't know how to, and seriously who does?):
- English: car-mwah
- Français: car-moi
- Norsk: kar-mo-a
:)

We decided to make up our own name after a few days of frustration. We had a working title that didn't feel right and were trying to come up with a good brand name. Nothing came to mind. Nothing good anyways - there was no shortage of awful ideas :P

We had a list of words we liked and that expressed a facet of what we are aiming to achieve. So we played around with those for a while. On that list were the words "Karma" and "Joie" (the french word for joy). We Brangelina'ed those two words and came up with Karmoie. And something felt not entirely wrong. Over the next few days "Karmoie" really grew on us. And then it stuck.

So why those two words? I mentioned that we like them. But when we combine them they create a new meaning to us. To us they mean the joy of doing something nice for another.

If you want to sit around and wait for the universe to thank you for your good deed, that's cool, more power and patience to you. Another option is to do something nice for someone else and to treat yourself all in one.